The Indian OTT market is poised for significant growth by the end of 2023, with an expected subscriber base of 50 million, as per a report by Media Partners Asia (MPA).
The landscape thrives on diverse models, with ad-based (AVOD) and ad-free (SVOD) platforms sharing the spotlight. AVOD constitutes 60% of total revenue, leveraging its scalability, while SVOD offers predictability due to user commitment. Notably, industry leaders are adapting to the evolving landscape; Netflix introduces ad-based plans, diverging from its ad-free stance, and Amazon Prime Video explores affordability with its Rs 599 per year mobile plan.
In the upcoming year, success hinges on hybrid revenue approaches, tiered pricing strategies, and technology integration, fostering personalized viewer experiences.
Any interactive OTT Players or Content Creators execution that ran between
July 1, 2022 and June 30, 2023 can be submitted. The work may have been
launched earlier or still be live, but must have run at some point during this period.
Different monetization models (subscription-based, ad-supported, and freemium) are available. Which model will prove to be most effective in the Indian context. What is the future?
India has seen the exponential growth of the streaming industry over the past few years thanks to affordable data plans, smartphone penetration, and diverse content offerings. How this competition is driving innovation in content creation, technology, and user experience.
Discuss the use cases of AI. How will it be used in the realm of creativity, such as script writing, casting, creating AI avatars of actors, etc.? How platforms will address ethical challenges?
A deep dive into the evolving regulatory landscape for streaming platforms in India: content censorship, certification, and self-regulation, their impact on the industry, best global practices, etc.
Streaming is flourishing, so is the scourge of piracy. What can be done to stem the tide of piracy? Is the streaming industry united enough to take on the challenges?
Emerging technologies such as augmented reality (AR), virtual reality (VR), and interactive content, can change the dynamic of streaming.
What are the concerns surrounding user data privacy and cybersecurity in the streaming industry? How platforms are addressing these concerns while delivering a personalised viewing experience?